Due to the success of many Instagram influencers, you may have been inspired to become one too! Besides, who doesn’t love to be successful, influential and rich? Many people have risen to fame just by being an Instagram Influencer. Not only that, so much money has been made, contracts and deals won, all thanks to the number one entertainment platform, Instagram.
If you have been dreaming of becoming an Instagram Influencer, then this article is for you. I will be to sharing with you step-by-step instructions on how to achieve this dream of yours.
1. Pick a Niche
The very first step in becoming an Instagram influencer is choosing a niche. You can’t gain popularity in everything, so it is best you pick one thing you know you are very good at and face it squarely.
Once you decide on a niche, be sure to stick to it. So, pick a niche that really reflects your true interest and not a niche you know absolutely nothing about. Choosing a niche you’re knowledgeable in gives you this confidence to be in charge. You’ll not need to be searching for what to post or answers to give your followers on their questions. So, pick a niche.
2. Get an Instagram Business Account
Step two involves getting serious about your analytics. An Instagram account has many useful tools for Instagram influencers like Instagram Insights. It enlightens you on the demographic data of your followers.
Demographics here mainly focuses on the gender, marital status, and age of your followers. It also allows you to identify follower movements, top locations, audience activity times, profile views and website clicks, based on a set time period. This is very important if you really have the hunger. You just don’t post stuff randomly.
You have to come up with a good strategy by asking yourself these;
- What kind of posts will these types of followers’ love?
- When is the right time to post so they can be engaged?
- For their location, what is trending?
- What type of posts is against their race in other not to offend them?
If you make use of a personal account, you will never know all this. However, with a business account, you can get a very accurate overview of your audience and the posts they really love with the help of Instagram Insights.
3. Write an Effective Instagram Bio
The third important step in learning how to become an Instagram influencer is to know the value of a great bio! An Instagram bio likely consists of 150 characters.
It may be very short, but trust me it’s the elevator pitch of your entire account. It helps in introducing your brand to followers who don’t know you and what you do.
Customers may not follow you if you don’t have a clear and concise bio, after all, you will likely not trust an influencer who can’t get their introduction right.
It’s also very important you include a link in your bio, especially if you have a website. The bio is the only place where you can place a link that followers can click except you are using a business account and have more than 10,000 followers which will give you the option of inserting a link in your post.
4. Focus on Your Instagram Aesthetic
One thing top Instagram influencers have in common is an awesome Instagram aesthetic.
Many influencers in the beauty and fashion industry love to post OOTDs (Out Of The Day) makeup looks and tutorials. You should take a look at Irene Kim—a beauty influencer’s—feed.
Instagram Influencers in the food industry also love to post about the food they prepared.
Artists post pictures of their art online too. An example is the Daily Type who has amassed thousands of followers on Instagram due to his wonderful illustrations. You too can as well post OOTD pictures in your chosen niche, it gets followers engaged more from research.
5. Make Captions that Reflect Your Brand’s Voice and Personality
Learn how you can engage with your followers for positive results. You shouldn’t just create posts with great photos, rather you should add a bit of personality to your Instagram captions to make your brand seem very interesting. That’s one of the reasons I recommended OOTD above.
Hashtags are very important if you desire to increase your following. From research, posts with hashtags gain 12.6% more engagement than posts without hashtags. It’s just because hashtags make your posts searchable for a term.
For example, if you are in the soft palm care niche, the #softpalmcare can get your profile found by most users who want to get soft palm care advice. Without it, they may be unable to search for your post, even if they scroll down all day.
- Challenge-or contest-specific
- Lifestyle specific
You have to also avoid placing too many hashtags as this may lead to your account getting banned. But using a hashtag is a must. Yeah, a must if you really want to become an Instagram influencer.
7. Post New Content Often
Your posting frequency is another important factor in learning how to become an Instagram influencer. Most top brands and influencers post an average of 1 to 5 times per day.
Some popular Instagram influencers like Tara Whitman, Cameron Dallas and Andrea Chong post once or more per day. This is simply because they want to frequently engage and also stay relevant to their followers. It makes perfect sense because if you only post once or twice per week, followers won’t return to your profile very often.
8. Interact with Followers
Instagram is a social platform. So, you will have to interact with users to gain a good following.
Even if you are new to Instagram, you can become an Instagram influencer by finding users who are interested in your niche.
For example, if you are an influencer who loves makeup tutorials. You can conduct a search using the #influencertutorial and find potential followers in the comments section of the posts.
9. Always reply to comments
You should not forget to interact with the followers you already have! If they leave a comment or ask a question in the comments section, be sure to reply as followers love it when Instagram influencers take the time to build relationships with them.
Also, check out the Instagram feed of potential followers and reach out to them by commenting nicely on their posts. You should probably leave comments that can help start conversations and relationships.
This is one of the ways you can get people to click the follow button and fast-track in order to become an Instagram influencer.
10. Get in Touch with Brands
As you may already know, you can also become an Instagram influencer by working with brands you love. The moment you have thousands of followers under your belt, you can start reaching out to brands.
You can likely participate in their campaigns and also use their brand-related hashtags in your own posts. This puts your account under their radar.
You can also send DMs or contact them via email. Send a simple pitch to let them know how a potential collaboration with you could be of benefit to them.
You may not get a reply instantly from them and not all brands will partner up with you, but you’ll get positive responses eventually. And once you represent a brand, the door of more opportunities will be opened to you.
11. Become an Instagram Marketing Expert
Grab e-books on Instagram for Business to learn more and perfect your trade as an Instagram influencer. There are so many free tutorials if you couldn’t find one just drop a comment below and I’ll recommend power one that is free with a certificate.
If you persevere, the end results are always worth it as you will not only be able to engage and influence millions of people, as you may also get to work with some of the great brands you love.
Never forget to go for an Instagram business account if you really want to become an influencer. Instagram Insights are very important to your success.
Don’t hesitate to ask your questions, share your thoughts, or give your own recommendation using the comment box below.
Also remember to share on WhatsApp, Telegram, Facebook, Instagram and Twitter using the share button, this might be a soul-saver to someone you know.